The Internet Corporation for Assigned Names and Numbers (ICANN), the folks that bring order to the Internet, have created the domain ".eco" for environmentally-focused companies and organizations who want a pro-green presence on the 'Net. The ".eco" domain is set to go live in early 2010, and ICANN wants to sell the operation of it to a private firm. That's where the Gore/Gorby fight begins.
Gore's Alliance for Climate Protection wants to run ".eco", but so to does Gorbachev's Green Cross International, which has a partnership agreement with a Canadian web company, Big Room. And both are saying they'll do a better job as the Web's green guardians - each say they'll let the public decide who's green and who's not (and thus deserving of the ".eco" at the end of their web address) and will donate a portion of their revenues to environmental causes. The price tag for ".eco" is $100,000, but it could be worth billions as companies and organizations pay to register their sites in the ".eco" domain, thinking it will be a quick and very public way to broadcast their pro-environment status.
No comments:
Post a Comment